If you haven’t been following it then you might be surprised that a young start-up by the name of ‘DuckDuckGo’ is challenging the mighty search giant Google. But on February 19, 2008, the new privacy-focused search engine emerged and was incorporated. The main difference between DuckDuckGo and Google is that DuckDuckGo claims not to track your searches, and not to customize search results based on your previous searches. DuckDuckGo also offers many features that Google does not such as a Clean modern interface, Automatically Searching a site, and many more. However, it should be noted that most of the features that DuckDuckGo has that Google doesn’t aren’t really all that useful in your everyday searching experience. DuckDuckGo also does not rely heavily on a Web crawler, but instead API’s from other search engines like Bing, Yahoo, and smaller specialty search engines such as Sound Cloud.
While all this sounds great, Google still has the advantage over DuckDuckGo when it comes to actually finding you what you want. Because DuckDuckGo won’t track you, and won’t give you personalized results, you also won’t be getting as relevant results as you would by using Google. Another thing is that even with its many API’s and Search Sources DuckDuckGo has a much smaller Index than Google so when you search you will find far less relevant results simply because there is less diversity. Overall it comes down to Privacy VS Better Results, as DuckDuckGo offers Privacy, but Google offers better results.