When you drive on a busy road, you always pay a price. The real question is how you pay it, with money or with time.
In most of the United States, we have chosen to charge drivers in time. There is no toll for entering a congested road, but during peak hours you might spend an hour commuting when the same trip would take 20 minutes with no traffic. Because there is no monetary cost, the time price people are willing to tolerate rises dramatically, and congestion becomes the norm.
The problem with using time as the cost is that it creates bad incentives, especially around carpooling.
Imagine two people traveling from the same neighborhood to the same restaurant across town. They could drive separately or share a car. If traffic makes the trip take an hour either way, there is no time savings from sharing. Each person still loses an hour. Given that, many people will choose separate cars so they can control their own music, podcasts, or comfort. Time-based pricing gives no reward for reducing the number of vehicles on the road.
Now consider the same trip with congestion pricing. Suppose there is a $10 toll, and as a result traffic flows freely and the trip takes 20 minutes. If the two people drive separately, they pay $20 total. If they share one car, they pay $10 total, or just $5 per person. Suddenly, carpooling has a clear, direct benefit.
That incentive scales. Larger groups are pushed toward higher-capacity vehicles like buses and trains, where the toll cost per person becomes almost negligible. A $10 toll split among 20 bus riders is just 50 cents each. At that point, the toll barely matters, especially if it is offset by fares.
Once pooling becomes economically attractive, this also opens the door to entirely new transportation options. Private bus services, pooled taxi services, and on-demand shuttles become much more viable in a congestion-priced world. When the road cost is shared across many riders and travel times are predictable, these services can compete effectively with private cars while offering convenience and flexibility that traditional public transit may not always provide.
This shift matters because traffic engineers should not be optimizing for the number of cars moved on a road. They should be optimizing for the number of people. Congestion pricing encourages fewer vehicles to carry more people, which reduces traffic and moves everyone faster.
There are secondary benefits too. Revenue from congestion pricing can fund better public transportation, improving affordability and access. Wealthier drivers can still choose to pay higher tolls to use private cars during rush hour, as long as traffic keeps flowing and high-capacity vehicles are not stuck.
In fact, if congestion pricing truly eliminates traffic, some dedicated bus lanes may become less necessary. Their primary purpose is to help buses avoid congestion. If congestion disappears for everyone, the system becomes simpler and more flexible, even on roads where bus lanes are not feasible.
In short, you pay the cost of driving either way. Making that cost monetary instead of temporal creates far better incentives, rewards efficient behavior, and allows cities to move more people in less time.